Lures Designed by Fishermen For Fishermen

Multiple lures, one goal.

When you’re out on the horizon with a line in the water waiting for the big one to bite, you want to know that you’ve got the best possible lure on the end of your hook. If it’s a Beamish Custom Tackle lure, your job is done. Whether you’re a tournament fisherman or someone who simply enjoys the sport, Beamish Custom Tackle has a variety of customizable lure options to fit your needs. We offer six different lure varieties, all made in the U.S.A., each with as many as six different skirt options to give you the exact look you need.

Beamish Custom Tackle lures are specifically designed to attract pelagic fish such as marlin, sailfish and tuna—and attract them they do! We believe the only way to measure the value of a lure is by its success in the water, which is why we have tested all of our available lure options in tournament and sport fishing atmospheres around the world with successful results. Though our Lydonia Lady lure has been our most successful product, all six varieties can hold their own in the deep blue. If seeing is believing, visit our Gallery page to view pictures of the fish caught using lures from Beamish Custom Tackle.

When you’re ready to take the plunge, visit our online store to purchase any of our lures or available merchandise including hats, T-shirts and bags. If you’d like to see some of our products in person, visit the Dealer Locator section of the website for a list of stores that carry Beamish Custom Tackle. 

Roland Beamish Meet the owner: Roland Beamish - entrepreneur, fisherman.

Born and raised on Nantucket Island, fishing has never been a hobby for Roland Beamish—it’s a way of life. Roland started fishing as a young teenager and by age 18 he had won his first major competition, the Nantucket Billfish Tournament. Since then he’s traveled up and down the east coast and into the Caribbean, learning more about the skill and art of fishing, especially for the pelagic variety of fish. Since his first win in 1997, Roland has won awards in ten major tournaments including the Hyannis Bluewater Tournament (2004-2006), the Bahamas Billfish Championship (2008) and the Tri-State Championship (2006).

Somewhere along the way he began making his own lures, some of which helped him win the above awards. After experiencing so much success with his homemade lures, Roland decided that he wanted to share his tackle with the rest of the fishing world. Beamish Custom Tackle was launched in 2006 and has been growing ever since.